more performance - up to 100% more shine with a new moisture protecting complex. more convenience - the new liquid formula with 1:1 mixing ratio allows for easier formulation, faster mixing and more efficient application. more versatility - the liquid demi that allows you to choose either a gel or a cream consistency. experience the ease of use of a gel or the precision application only a cream can deliver. provides up to 40% less alkalising agents to ensure even colour results and to protect from hair breakage.